Ballantine’s is not only blending music with souls, but bringing a whole new experience with it.

Ballantine’s has launched its “True Music Challenge in all grandeur with one of Africa’s Finest Music Giant – Fally IPUPA. The announcement was made public after a lot of brewing and stewing on 24th of October. This laudable initiative comes in handy for a country like Cameroon which is known for its rich culture spread out through a plethora of musicians or artists.

The Challenge is expected to be a TRUE CHALLENGE, given the wealth of talent to born or reborn on the 237 soil. Ballantine’s is hence positioning herself as a brand that stands for authenticity, resilience, passion, excellence all expressed in one common language “music”.

What’s to be expected? – The competition shall be open to public submissions and the power of voting shall be given to the viewers as well. Every week artists/singers will be requested to submit / upload a video of themselves to the website

The CATCH? There shall be a TOP 15, selected by the Ballantine’s team together with Fally. These 15 candidates’ fate lies in the hands of their audience, as they shall be voted for in order to make THE TOP 5.

The TOP 5 will each have the chance to record an original under Fally Ipupa’s mentorship.

The WINNER shall be voted on the day of the concert.

He/She gets

• A check, worth 1.5 MILLION francs cfa

• Recording of your debut single under Fally’s mentorship

• Production of your single by a popular and successful Cameroon label

• A duet with Fally during his concert on the 27th of December in Douala

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Do you know any artists/talents who deserve a shot at this? Here’s an opportunity to not only be part of an experience, but be the EXPERIENCE a map out a name for yourself supported by a brand like Ballantine’s. Submissions are open to everyone above 21 years old until the 19th of November.

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